Jay Wesley Anderson helps new vegans go vegan, and he helps vegetarians become totally vegan.  He holds a degree in Environmental Policy with a minor in Anthropology.  His gradual vegan transformation began in 2005.  Here's his story:  


"Giving readers vegan tips and easy vegan recipes to help them go vegan is my main goal.  It's exciting because everyone who eats vegan meals gets to feel good about minimizing their eco-footprint...while eating cruelty-free, cholesterol-free foods."

"After I decided to go vegan, I sifted through enough information to make the following 3 things clear...

One, research clearly shows that a vegan diet is the key that opens the door to living a vibrant and healthy lifestyle.  

Two, misinformation steering people in the wrong direction is all backed by solid and consistent marketing.  

For example, if people hear the message that cow milk is good for strong bones enough times, eventually the message sticks...even if it isn't true!  Why?  Because most times, people take what they hear as fact...without doing their own research.  

Not to worry, I've done plenty of research for you.  Street Smart Vegan will help you get started on your vegan detour by saving you HOURS of research time.  

Three, becoming vegan is by far the best thing you can do for the planet.

Eating animals supports the world's worst polluter, the livestock sector.  That is a proven fact.  

Exponential population growth combined with a rise in overall meat consumption is a recipe for environmental disaster.  

Consider these questions...

"What can we do to help minimize the human contribution of greenhouse gas that triggers global warming?" 

"Are we choosing diets that step lightly on the environment?  ...light enough to guarantee a healthy planet for future generations?"  

We CAN step lightly with our environmental footprint.  The best way to do this is to stop eating animal products and go vegan. 

The trouble is, even though many people know this already, they fail to take action and make it happen with their daily consumption choices.  

That's why it's important to have a guide-book loaded with tips to help you get a grounded kick-start going vegan.  Combine that with simple vegan recipes that are delicious...and suddenly your vegan lifestyle has staying power."

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“Dear Jay, I bought your book on a whim from an ad I saw on Facebook. I usually don't buy books on a whim, but I had a good feeling about this purchase. I'm nearly complete with reading "Street Smart Vegan", and I feel reaffirmed in my choice to become vegan (I've been a vegan since September 2010), especially after watching people eat chicken, fish and dairy and thinking "Well, maybe veganism wasn't the best choice." You have a great, dynamic, suspense-creating style. I like the statistic you use about cancer cells not being able to survive in an oxygen-rich environment. I got the impact of my lack of sleep, self-induced stress and my intentionality to eat green vegetables every day. Thank you for this book. I appreciate your contribution to the global community.” - Juliet Ben-Ami